What's in a name?

When you pick a name for your business, or your child (both of which we've done this year!),

you are trying to convey something: meaning, history, aspirations... And choosing Our High Road for our business was no exception. There are a few reasons why we picked this name and here's what we wanted to say with it...

1 Our = Community. What goes around comes around, and as some smarter people than us have said, every £ spent with local retailers is a vote for your community. Choosing to shop locally means you are investing in where you live, and this is also why we bring both bricks & mortar and online businesses together in our app. Plus frankly, we love Chiswick - where we live.... 2 High Road = Chiswick. There actually aren't that many "High Road"s in the UK, High Street is more prevalent, so that would have made more sense to a lot more people but this business is born & bred Chiswick, so what better way to keep us true to our roots than to have them in the name! 3 High Road = Elevation. This is a not-so-subtle nod towards the phrase "take the High Road". We want to make it easier for people to rise up and shop a little more sustainably. It's nigh on impossible to make the "right" choices, and we're not here to dictate what those are. BUT a great way to do this is to shop locally, with small businesses who understand and know their supply chains well, and who are bringing well thought-out products to market. We're inspired and so proud to represent & champion these brands.

Thanks for reading, see you round the shops soon!

17 views0 comments



  • Instagram
  • Facebook

Get in touch at

Our High Road is the app to shop local, bringing together independent retailers into an easy, shop-able app & online


We're in BETA, which means we're learning and improving our service as you use it. We really want to develop Our High Road to be the best it can be so we appreciate your patience & feedback if there are issues:




All Rights Reserved 2021 © Leapcog Ltd t/a Our High Road